Homo Imitans again delivers Dr. Herreros takes the reader more far from his book bestselling preceding "change viral" to explain how us all as human beings are influenced by the social imitation of others. Though while we can see this phenomenon in the company and the daily life, rather curiously it was not taken into account when the chiefs and the advisers treat the change of management of the organizations. With this book it is time to really include/understand which change means and how lasting changes can be orchestrated by the systematic use of the disciplines of Dr. Herrero' S five of viral change. The book is excellent guides and source of inspiration to all the executives, chiefs and other experts of change in the businesses and the organizations, but also to the macro social status. Lu will change the manner him and to him that you think of the change! With the guarantee.
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