iCon Steve Jobs: The Greatest Second Act in the History of Business

iCon Steve Jobs: The Greatest Second Act in the History of Business

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iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

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"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.

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